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Personalized marketing,extended use of multimedia and exploring new digital channels remain top content marketing strategies. However, marketers may face unique challenges in 2023 that will change how we approach digital marketing. Here’s how you can prepare for digital marketing shifts. The Biggest Challenges Marketers May Face In 2023 At its Worldwide Developers Conference in 2020, […]
Since April, influencer marketing activities have fallen 40-70% as brands paused their campaigns and postponed new product launches keeping in mind the dip in consumer sentiment, said digital marketing experts. Rahul Singh, founder of Winkl, a platform that helps brands execute, manage and track influencer marketing campaigns: “In April and May we saw a 60% […]
Four hundred years ago, during the heyday of the London plague, the English government had realised that an educated populace outweighed the authoritarian need to monopolise public information. Thus, the London Bill of Mortality was born in July 1603: the first public health media artefact that provided a detailed listing of plague deaths and sites of contagion. […]
With over 60 confirmed cases of coronavirus currently in India and over 110K cases worldwide, the epidemic has well and truly taken over news cycles all over the world. And an equally tragic side-effect of the outbreak is the spread of fake news online. From WhatsApp forwards to tweets claiming to cure coronavirus and Facebook posts […]
The burgeoning independent art scene in India has been shaped tremendously, along with the design industry, by technology and social media. While about 15 years ago in India it would have been difficult to locate anyone doing experimental, fringe work, in the last five years or so, social media has allowed for fast growing connection […]
A report on television viewership by E&Y reveals that growth is being led by regional TV channels, even as the latest Indian readership survey highlights the boom in regional print media markets. As regional content gains traction, it was only a matter of time before this trend also pervaded the digital realm. As internet penetration […]
‘Laung Laachi’, title song of the Punjabi film Laung Laachi (2018), became the first Indian song video to hit the one-billion-views mark last month. Numbers are all the rage these days. From Rs100 crore films to Rs500 crore collections at the box office, the world of cinema has become obsessed with records. With social media […]
Chinese app Vigo, a video social media portal viral in India’s hinterland, has come into headlines with one of its local stars allegedly going missing. Pratima Mondal, 21, known as Jasmine on Vigo, has 4 lakh followers on the app. The West Bengal native was reported missing by her husband earlier this month after she allegedly went […]
Many of the issues arising from the increased use of digital technology in schools aren’t particularly new. For example, current calls to ban smartphones from schools often forget that this isn’t the first time that students have been distracted in class. Similarly, issues of cyberbullying and online cheating are certainly not novel behaviours. However, the […]
India’s proposed new privacy bill may require large social media platforms to offer an identify-verification option, a potentially precedent-setting effort to rein in the spread of “fake news”, two government sources told Reuters. The requirement would likely raise a host of technical and policy issues for companies including Facebook and its WhatsApp and Instagram units, […]