Social Rank
Since April, influencer marketing activities have fallen 40-70% as brands paused their campaigns and postponed new product launches keeping in mind the dip in consumer sentiment, said digital marketing experts. Rahul Singh, founder of Winkl, a platform that helps brands execute, manage and track influencer marketing campaigns: “In April and May we saw a 60% […]
Amid the second phase of nation-wide lockdown people are glued to the screens of their digital gizmos to beat the boredom. Social media is abuzz with photos and videos of people confining themselves in their residences. But a heart warming video of two children from Nalbari district of lower Assam performing on a popular Assamese love song […]
Four hundred years ago, during the heyday of the London plague, the English government had realised that an educated populace outweighed the authoritarian need to monopolise public information. Thus, the London Bill of Mortality was born in July 1603: the first public health media artefact that provided a detailed listing of plague deaths and sites of contagion. […]
With over 60 confirmed cases of coronavirus currently in India and over 110K cases worldwide, the epidemic has well and truly taken over news cycles all over the world. And an equally tragic side-effect of the outbreak is the spread of fake news online. From WhatsApp forwards to tweets claiming to cure coronavirus and Facebook posts […]
The burgeoning independent art scene in India has been shaped tremendously, along with the design industry, by technology and social media. While about 15 years ago in India it would have been difficult to locate anyone doing experimental, fringe work, in the last five years or so, social media has allowed for fast growing connection […]
Facebook, YouTube, Twitter and TikTok will have to reveal users’ identities if Indian government agencies ask them to, according to the country’s controversial new rules for social media companies and messaging apps expected to be published later this month. The requirement comes as governments around the world are trying to hold social media companies more accountable for the content […]
The truth about perfect post times, perfect post lengths, video strategy, image optimization, posting frequency, etc. The real truth about all of this is that there are no definitive “rules” as such. What works for your brand, and your audience, may not have any impact at all for another business. The truth is that what […]
A report on television viewership by E&Y reveals that growth is being led by regional TV channels, even as the latest Indian readership survey highlights the boom in regional print media markets. As regional content gains traction, it was only a matter of time before this trend also pervaded the digital realm. As internet penetration […]
TikTok is taking over the Internet, fast becoming a place where creators unheard of are going viral and giving rise to a new generation of social media stars. The short-form video platform has become incredibly popular globally for its snacky viral videos, which range from 15 second to a minute. According to San Francisco-based tech […]
‘Laung Laachi’, title song of the Punjabi film Laung Laachi (2018), became the first Indian song video to hit the one-billion-views mark last month. Numbers are all the rage these days. From Rs100 crore films to Rs500 crore collections at the box office, the world of cinema has become obsessed with records. With social media […]