Social Rank
Since April, influencer marketing activities have fallen 40-70% as brands paused their campaigns and postponed new product launches keeping in mind the dip in consumer sentiment, said digital marketing experts. Rahul Singh, founder of Winkl, a platform that helps brands execute, manage and track influencer marketing campaigns: “In April and May we saw a 60% […]
On 15 January, the Bombay High Court allowed a request by FMCG giant Marico Limited for an interim injunction against vlogger Abhijeet Bhansali, requiring him to take down a video in which he reviews Parachute Coconut Oil – which the company claims made disparaging remarks about their product. “Social Media influencers, whether their audience is […]
Chinese app Vigo, a video social media portal viral in India’s hinterland, has come into headlines with one of its local stars allegedly going missing. Pratima Mondal, 21, known as Jasmine on Vigo, has 4 lakh followers on the app. The West Bengal native was reported missing by her husband earlier this month after she allegedly went […]
Shirin Mann Sangha, founder of Needledust, claims to be an accidental entrepreneur. After completing her masters in journalism from Cardiff University in the UK, she came back to India and took up a job as an investigative journalist in a start-up. “I wanted to be an investigative journalist. I love writing. I still write. I […]
Many of the issues arising from the increased use of digital technology in schools aren’t particularly new. For example, current calls to ban smartphones from schools often forget that this isn’t the first time that students have been distracted in class. Similarly, issues of cyberbullying and online cheating are certainly not novel behaviours. However, the […]