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Personalized marketing,extended use of multimedia and exploring new digital channels remain top content marketing strategies. However, marketers may face unique challenges in 2023 that will change how we approach digital marketing. Here’s how you can prepare for digital marketing shifts. The Biggest Challenges Marketers May Face In 2023 At its Worldwide Developers Conference in 2020, […]
Since April, influencer marketing activities have fallen 40-70% as brands paused their campaigns and postponed new product launches keeping in mind the dip in consumer sentiment, said digital marketing experts. Rahul Singh, founder of Winkl, a platform that helps brands execute, manage and track influencer marketing campaigns: “In April and May we saw a 60% […]
The truth about perfect post times, perfect post lengths, video strategy, image optimization, posting frequency, etc. The real truth about all of this is that there are no definitive “rules” as such. What works for your brand, and your audience, may not have any impact at all for another business. The truth is that what […]
A report on television viewership by E&Y reveals that growth is being led by regional TV channels, even as the latest Indian readership survey highlights the boom in regional print media markets. As regional content gains traction, it was only a matter of time before this trend also pervaded the digital realm. As internet penetration […]
‘Laung Laachi’, title song of the Punjabi film Laung Laachi (2018), became the first Indian song video to hit the one-billion-views mark last month. Numbers are all the rage these days. From Rs100 crore films to Rs500 crore collections at the box office, the world of cinema has become obsessed with records. With social media […]
On 15 January, the Bombay High Court allowed a request by FMCG giant Marico Limited for an interim injunction against vlogger Abhijeet Bhansali, requiring him to take down a video in which he reviews Parachute Coconut Oil – which the company claims made disparaging remarks about their product. “Social Media influencers, whether their audience is […]
Shirin Mann Sangha, founder of Needledust, claims to be an accidental entrepreneur. After completing her masters in journalism from Cardiff University in the UK, she came back to India and took up a job as an investigative journalist in a start-up. “I wanted to be an investigative journalist. I love writing. I still write. I […]
Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, brands often struggle to allocate their resources strategically and purposefully. Strategies that may have been successful in 2018 are already obsolete for 2019. The same will be said […]
Sometime this year what started as a rumour was followed by an official announcement from Instagram sharing plans to eliminate the like indicator in the app. Oh, don’t scream yet, because you’ll still be able to double-tap on your favourite content and like them, but you will no longer be able to see how many […]