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Celebrity Endorsement Social Media Trends

What Social Media can do during COVID-19 times

Four hundred years ago, during the heyday of the London plague, the English government had realised that an educated populace outweighed the authoritarian need to monopolise public information. Thus, the London Bill of Mortality was born in July 1603: the first public health media artefact that provided a detailed listing of plague deaths and sites of contagion. […]

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Celebrity Endorsement Digital Marketing Influencer Social Media

How a smart brand owner used her celeb clients to build her brand of ‘juttis’

Shirin Mann Sangha, founder of Needledust, claims to be an accidental entrepreneur. After completing her masters in journalism from Cardiff University in the UK, she came back to India and took up a job as an investigative journalist in a start-up. “I wanted to be an investigative journalist. I love writing. I still write. I […]