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Facebook Social Media Trends

India’s new privacy bill and how it may affect Social Media.

India’s proposed new privacy bill may require large social media platforms to offer an identify-verification option, a potentially precedent-setting effort to rein in the spread of “fake news”, two government sources told Reuters. The requirement would likely raise a host of technical and policy issues for companies including Facebook and its WhatsApp and Instagram units, […]

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Digital Marketing Social Media Trends

When brands do not leverage their ‘social’ right.

Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, brands often struggle to allocate their resources strategically and purposefully. Strategies that may have been successful in 2018 are already obsolete for 2019. The same will be said […]

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Digital Marketing Instagram

No More Instagram Likes? What will you do?

Sometime this year what started as a rumour was followed by an official announcement from Instagram sharing plans to eliminate the like indicator in the app. Oh, don’t scream yet, because you’ll still be able to double-tap on your favourite content and like them, but you will no longer be able to see how many […]