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Do you get your news from YouTube videos? Or Instagram posts and tweets? Now, the landscape of digital news and content creation in India could be reshaped as proposed in the latest draft of the Broadcast Services (Regulation) Bill. The bill, which is likely to replace the previous cable TV regulations, proposes to categorise digital […]
Feeding AI-generated content back into an AI model results in complete disorder. A new study published in Nature reveals that when AI models are trained using AI-generated data, they quickly suffer from “model collapse.” This phenomenon causes the AI’s outputs to become increasingly strange, jumbled, and nonsensical, suggesting that synthetic data can disrupt the model’s […]
Chart Toppers In case you haven’t figured it out by now, the channel described in the preceding lines is T-Series. The most-watched and most-subscribed YouTube channel in the world held onto the #1 spot in the Global Top 50 during a week when it accrued 747.4 million weekly views. T-Series surpassed 240 billion lifetime views earlier in […]
Personalized marketing,extended use of multimedia and exploring new digital channels remain top content marketing strategies. However, marketers may face unique challenges in 2023 that will change how we approach digital marketing. Here’s how you can prepare for digital marketing shifts. The Biggest Challenges Marketers May Face In 2023 At its Worldwide Developers Conference in 2020, […]
Since April, influencer marketing activities have fallen 40-70% as brands paused their campaigns and postponed new product launches keeping in mind the dip in consumer sentiment, said digital marketing experts. Rahul Singh, founder of Winkl, a platform that helps brands execute, manage and track influencer marketing campaigns: “In April and May we saw a 60% […]
Amid the second phase of nation-wide lockdown people are glued to the screens of their digital gizmos to beat the boredom. Social media is abuzz with photos and videos of people confining themselves in their residences. But a heart warming video of two children from Nalbari district of lower Assam performing on a popular Assamese love song […]
Four hundred years ago, during the heyday of the London plague, the English government had realised that an educated populace outweighed the authoritarian need to monopolise public information. Thus, the London Bill of Mortality was born in July 1603: the first public health media artefact that provided a detailed listing of plague deaths and sites of contagion. […]
With over 60 confirmed cases of coronavirus currently in India and over 110K cases worldwide, the epidemic has well and truly taken over news cycles all over the world. And an equally tragic side-effect of the outbreak is the spread of fake news online. From WhatsApp forwards to tweets claiming to cure coronavirus and Facebook posts […]
The burgeoning independent art scene in India has been shaped tremendously, along with the design industry, by technology and social media. While about 15 years ago in India it would have been difficult to locate anyone doing experimental, fringe work, in the last five years or so, social media has allowed for fast growing connection […]
Facebook, YouTube, Twitter and TikTok will have to reveal users’ identities if Indian government agencies ask them to, according to the country’s controversial new rules for social media companies and messaging apps expected to be published later this month. The requirement comes as governments around the world are trying to hold social media companies more accountable for the content […]